Colour

Everyone knows a little about colour. Everyone has a favourite colour and associates colours with different things. I’m going to talk about colours and how they are used in logos we see today.

Let’s start with the basics. Primary colours—red, blue and yellow. You mix those colours and you get the Secondary colours—green orange and purple. And if you mix those colours you get Tertiary colours—yellow-orange, red-purple, red-orange, blue-green and yellow-green.

Using the infamous colour wheel can help you determine what colours go together and what colours clash. You get Analagous colours which are three colours side by side on the wheel. You can also get Complimentary colours—these colours are opposite to each other on the wheel.

Colours are a vital factor when a consumer looks at a product. It can decide whether they trust the brand or not. So choosing the right colour is very important. You want to make sure your colour helps send the same message you want your brand to send. For example, heres what some colours are often associated with:

Red. Confidence, youth, and power. Orange. Friendly, warm, and energetic. Yellow. Happiness, optimism, and warmth. Green. Peace, growth, and health. Blue. Trust, security, and stability. Purple. Luxurious, creative, and wise. Black. Reliable, sophisticated, and experienced. White. Simple, calm, and clean.

Think back on some of the logos you see on a daily basis and see if this accurately reflects how you feel about the brand in question.